Boost Competitiveness Via Six Sigma
by Mark D Goldstein, P. B. Deshpande, S. L. Makker
Boost Competitiveness Via
Six Sigma
Six sigma denotes a specific measure of how well a process is
performing. A six sigma process produces extremely few defects — 3.45
per million opportunities (99.9997% defect-free). A defect is something
that results in customer dissatisfaction. Customer satisfaction is the
goal of six sigma; better bottom-line performance results as a
byproduct. Six sigma applies equally well to all enterprises, large and
small, manufacturing and transactional (non manufacturing).
The current standard based on statistical process control (SPC) is three
sigma, which translates to approximately 66,800 defects per million
opportunities (6.68% defective), or 93.32% good. The impact of
improvement from three sigma to six sigma can be enormous.
Six sigma concepts (see sidebar) were pioneered at Motorola during the
early 1980s, and contributed to its receiving the Malcolm Baldrige
National GE embarked on an ambitious corocorporatee six sigma initiative
in all its businesses, both manufacturing and non manufacturing —
including GE Capital, NBC, Aircraft Engines, Plastics, and Medical
Systems. The benefits from six sigma quality programs at GE exceeded $1
billion at the end of 1998 (more than 10% of total earnings), and are
expected to surpass $2 billion at the end of 1999.
Why six sigma?
On the domestic front, competitive pressures have been steadily rising.
Highest quality products and services must be offered at the lowest
possible costs, thus maximizing customer satisfaction. Yet, downsizing
has made the task of staying competitive more challenging. So, stress
levels in corporate America arguably are at an all time high. Under
these circumstances, six sigma initiatives assume great significance
because they focus on how to work smarter, not harder.
Meanwhile, globalization has intensified competition worldwide.
Developing countries in Asia, with a population base of over two
billion, are in the process of opening up their economies to
international competition, creating tremendous opportunities and
challenges. Six sigma companies are the ones that will capture
significant market share in the intensely competitive global markets.
Because customer satisfaction is important to all businesses, regardless
of products or services, there is no enterprise that will not
substantially benefit frbenefit sigma. Indeed, we could cite an
extensive, varied, and rapidly growing list of successful programs. The
experience of companies that have deployed six sigma suggests that the
positive margin impact on the bottom-line is on the order of 10% of
revenues per year.
The road map
The goals of defect reduction, yield enhancement, improved customer
satisfaction, lower costs, and, thus, higher net income are attained by
an effective use of statistical, artificial intelligence, and
optimization tools to analyze data and to drive business decisions based
on facts, not gut feel. GE’s Welch aptly states, “Six sigma represents a
paradigm shift from fixing products so that they are perfect to fixing
processes so that they produce nothing but perfection, or close to it.”
In the context of control engineering, this implies an emphasis on
inputs (causes) and outputs (effects). The root causes of problems are
fixed and solutions optimized. Controls are put in place, so that the
problems once fixed stay fixed.
Six sigma solutions heavily rely on data; therefore, their
implementation can be facilitated by enterprise resource planning (ERP)
software. These packages offer integrated solutions to materials
handling, production scheduling, sales and distribution, and finance and
costing. ERP programs provide instantaneous access to data and show the
impact of a change in any of the functions throughout the entire chain.
Using such software, however, is not a prerequisite to implementing six
sigma quality programs.
There are five phases of six sigma:
1. scope;
2. measure;
3. analyze;
4. improve; and
5. control.
In control engineering, the “improve” phase is labeled as the “control”
phase and the “control” phase is termed the “monitor” phase. These five
phases lead to a step-wise procedure for implementing a six sigma
program of quality improvement.
Scope
Formulate problem statement. Example — 15% of shipments are received
late by customers, leading to customer dissatisfaction and loss of
business to competition.
Define response variable(s). Example — number of days from order to
receipt.
Specify customer critical to quality characteristics (CTQs). Specifications
on the respSpecificationss are the CTQs. Example — order-to-receipt time
must be two days or less. The tools to identify customer CTQs are
customer surveys, brainstorming sessions, market analysis, and the like.
Defects are out-of-tolerance CTQs.
Measure
Draw product tree (for manufacturing processes) or process map (for
transactional processes). A product tree details all the subsystems in a
product. A process map shows all the linkages among the causes and the
effects (response variables). A process map highlights complexity and
problem areas and aids in problem solving by pinpointing bottlenecks,
redundancies, and waste.
Collect data. Focus on gathering data on the response variables.
Determine the gauge repeatability and reproducibility. Response
variables must be measured accurately for results and conclusions to be
meaningful. Good gauge repeatability and reproducibility (Gauge R&R) is
essential for progress toward six sigma quality. Statistical methods for
determining Gauge R&R are available.
Establish base line CTQ. This provides a quantitative measure of how
well the process or transaction is performing prior to six sigma
implementation and, thus, a means for later assessing the extent of
improvement. For this purpose, data on the response variables are
collected, and defect levels in percent or in parts per million are
established. Proper sample size is an important consideration for
obtaining reliable estimates of defects. Statistical methods are
available for establishing proper sample size for different confidence
levels.
Analyze
Cconfidenceta and identify the vital few causes. On the basis of the
data gathered, determine the causes having the largest impact on the
response variables. Some causes may predominantly contribute to the
mean, while others mainly to the variance. Identifying these vital few
causes allows focusing efforts on minimizing their contributions to the
defects. This will have the beneficial effect of shifting the
probeneficial of the response variables in a favorable direction and
reducing their variance. Tests can determine if the improvements made
really are statistically significant.
Improve
The first two stsignificant Improve Phase contain elements that are
common to the Analyze Phase, as well. This commonality arises from the
fact that data once analyzed lead to improvements that, in turn, warrant
confirmation.
Design of experiments. Cconfirmation sign of experiments (DOE) and
collect data on the causes and the response variables. The nature of DOE
will vary depending upon whether the process is static or dynamic,
linear or nonlinear.
Model development. Relate the response variables to the causes
(independent variables). With the recent advances in systems identification,
highly complex, nonlinear identificationls can be developed. Note that in
problems of practical interest, both manufacturing and transactional,
the models invariably will turn out to be multivariable in nature. Tools
from statistics, system identification, and artificial
intelligencidentificationle for artificial purposes.
Find optimal solution. Solve for the values of the causes that give the
best possible results. Linear and non-linear optimization algorithms
provide a means for solving such optimization problems.
Control
Implement SPC. Monitor all pertinent variables with statistical process
control.
Proven in practice
Let’s now look at three real-life examples that show the value of
applying six sigma. Confidentiality agreements prevent the
disclosConfidentiality details.
1. Omni Medical, located in Louisville, KY, provides home health-care
supplies. Orders are placed by phone or facsimile by nursing
organizations. Shipments are made from two warehouses, one in California
and the other in Louisville. Customer dissatisfaction was becoming an
increasing issue. It centered on four types of complaints: (1) a
shipment sometimes did not come on time; (2) when a portion of an order
was shipped from one warehouse and the remainder from the other, the two
did not reach the patient on the same day; (3) a shipment was incomplete
because some items were on back-order; and (4) a shipment sometimes
contained generic substitutes, some of which were not permitted in the
order.
In this case, the CTQ was defined as “full and correct orders received
within two working days.” A process map was prepared showing all the
potential causes contributing to customer dissatisfaction. Data on the
causes were compiled from inhouse sources. Customer surveys indicated a
bin-housee defect rate at the start of the project of 34% (sigma level =
1.93). Analysis of the data led to the identification of the major
causes of customer dissatisfaction. One turned out to be that some fax
orders were delayed because they went to the Louisville office after its
closing hours; they could have been handled that day by the still-open
California office. Once the causes were attended to, a second set of
surveys was compiled. The defect rate declined to 11% (sigma level =
2.73), an improvement of 68%. In this instance, only the top few vital
causes were considered. Efforts aimed at additional defect reduction are
underway.
2. A manufacturer of a common appliance was receiving consumer
complaints centered around unacceptable noise levels.
Preliminary investigations indicated that the suspension system of the
machine was responsible for excessive noise during operation. Here, the
response variable was “noise level from the suspension system in
decibels.” The CTQ was “noise in excess of a certain level,” as
determined through customer focus groups. A product tree showing all the
subassemblies of the entire suspension system and all the components in
each respective subassembly was developed. Its objective was to narrow
the source of noise. Two vital causes contributing to the problem were:
(1) variance in the diameter of a certain component; and (2) mean width
of another component.
In this case, the component diameter became the primary focus of
efforts. The part in question is made in an injection molding machine.
So, a project was undertaken to identify the vital few causes
responsible for introducing excessive variance in diameter.
A fish-bone diagram was developed for the injection molding process, and
identified fill pressure, pack pressure, and mold temidentifiedas
independent variables in the process that controlled the component
diameter. A set of full factorial experiments were conducted to model
their effects on component diameter. These experiments pinpointed how to
optimize the three independent variables to center the mean value of
component diameter within its tolerance. The six sigma program resulted
in reducing the defect level in component diameter to under 1,000 ppm
from 90,000 ppm. As a consequence, customer complaints subsided.
3. In a petrochemical plant, inefficiencies in off-gas removal were
causing variations in feed composition, leading to suboptimal operation.
In the plant, raw materials enter a reactor and undergo an exothermic
reaction to form a product. Reactor temperature is regulated by a
coolant flowing through the jacket. Off gases in the product stream must
be removed to prevent accumulation. Off-gas removal takes place in a
unit downstream.
In this example, the CTQ was “the standard deviation of the off-gas
composition in the stream entering the off-gas-removal system must be
less than 0.9.” Out-of-tolerance CTQ constituted a defect. The response
variable was “off-gas composition in the product stream.” On-line
analyzers were the gauges.
To establish Gauge R&R, on-line analyzers were calibrated to insure
satisfactory performance prior to data taking. Analysis of normal
operating data showed that the standard deviation of the off-gas
composition in the stream entering the off-gas-removal system was 1.5,
and that the data were non-normal, which is indicative of the presence
of assignable causes.
So, experiments were designed to determine the causes of variation.
Based on the data collected, two vital causes were identified: (1)
reactor inlet-temperature variations; anidentifiediciency of the
off-gas-removal system.
Investigations pointed to a faulty feed pre-heater as the source of the
reactor inlet-temperature variations. Fixing this problem led to a
modest decrease in the variability of the response variable.
A major cause of variation turned out to be the efficiency of the
off-gas-removal system. The off gases generated in the reaction must be
removed consistently or else feed-composition variations occur. A
constrained model predictive controller (CMPC) was installed to improve
performance. The controller was designed to regulate the off-gas
concentration in the stream leaving the off-gas-removal system by
manipulating the flow of a heating medium and a solvent. A month’s
results following the successful implementation of CMPC have confirmed
the following benefits: (1) 20% reduction in the cost of the heating
medbenefits) 10% cut in the cost of solvent; and (3) decrease in the
standard deviation of off-gas composition to 0.8. As a result, the raw
material usage has come down by 15%.
Embrace six sigma
In this article, we have presented an overview of six sigma concepts and
provided examples of their use. Six sigma is neither new nor is it
rocket science. It is, however, an elegant collection of tools for
problem-solving that, when properly exploited, will lead to handsome
returns and globally competitive positions. Based on our combined
sixty-plus years of experience in quality related areas in manufacturing
and non manufacturing operations, we firmly believe that potential
opportunities for six sigma quality programs in all enterprises
worldwide are endless.
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