Employee Testing
Gives Employers the Hiring Edge
by Maryanne Preston
Hiring Solutions
published: Small Business Monthly (March 1997)
Employee testing is no longer just for big business.
Small-business owners are discovering that
testing gives them
the hiring edge. It helps answer that nagging question in the back of
every employer's mind, "Is this candidate really who he appears to be?"
Many candidates are not. Career management firms are finding an
increasing number of individuals
falsifying information on their resumes. Career counseling and out placement centers are coaching and
grooming job candidates in all areas of the job search, particularly in
how they present themselves during an interview. Fear of litigation has
made previous employers reluctant to divulge any information about the
candidate other than dates of employment. Because a bad hiring decision
can cost a company $6,000 for an entry-level position to as much as
$250,000 for a top executive, business owners are using employee testing
to increase their odds of hiring a competent, productive employee.
There are many types of employee-testing products and
services available. Most employers start with
integrity and aptitude
tests at entry-level positions, and for higher-level positions, add
skills tests, sales skills tests, and
personality tests to determine job
fit. Once the hiring decision is made, employers can then use
behavioral
assessments as a management tool. Prices for these products range from
as little as $10.00 for an aptitude test to $100.00 for a personality
profile for each candidate.
There is usually a setup cost of $75.00 to $150.00
for the computer software. These tests are administered and scored on
site by the employer. There are also testing services that will
administer, score, interpret, and fax the reports to the employer within
a 24 to 48 hour period. These services generally start at $125 per
candidate. The most elaborate form of testing includes a battery of
tests, interviews with a psychologist, and simulations of real-life
situations in the work place. The cost of these services is determined
by the psychologist and start at $500. Reports are generally available
within 30 days. Small-business owners need to consider their budget and
cost of a bad hire when looking for an assessment product. Other factors
to consider are whether the assessment meets all current Equal
Employment Opportunity Commission and American Disability Act
regulations; whether it has been recently validated in the business
community; if the report is timely, readable, and easy to understand; and
if it is easy to administer and works well within your current hiring
system. Most importantly, the assessment should have a "lie scale," an
indicator of whether the candidate has been honest and consistent with
his answers. Some products enable the employer to develop custom
profiles of job positions based on successful employees in that
position. These custom position profiles enable the employer to quickly
determine job fit.
The purpose of using
assessments and employee testingis to learn more
about an individual and validate other information gathered in the
hiring process. Employers have found that relying on their "gut feeling"
during an interview is not an accurate predictor of performance.
Studies by John Hunter, Ph.D., at Michigan State
University, show that the interview is only 14% accurate in predicting a
successful hire, that background- and reference-checking has 26%
accuracy, that aptitude- and personality-testing has 53% accuracy, and
that job-profiling increases the accuracy to 75%. Therefore, a hiring
process that takes advantage of as many predictors as possible will
greatly increase your hiring success.
Although using this process will increase hiring
costs up front, a poor hiring decision (let alone a series of hiring
failures) costs much more. Each
"bad
hire" can cost a company 25% of his annual salary plus benefits--for recruiting and training costs alone.
However, the greatest cost to business owners comes in poor customer
service, lowered productivity, lowered employee morale, lost sales, lost
customers and loss of your good name.
Employee testing enables business owners to be
selective in finding and hiring the right person for each position. It
enables them to put new hires and current employees in proper positions
and pinpoint potential problem areas before they arise. It enables them
to conduct specific training based on each employee's strengths and
weaknesses and provide
team-building tools for maximum performance.
While employee testing today provides valuable
information, that is easy to understand and extremely cost-effective, it
should in no way be used as the sole determining factor in making a
hiring or management decision. Test results should represent 25% of your
hiring and management decision. The U.S. Supreme Court has declared that
"all aspects of the hiring system, including the application" is a test.
Companies have found that the proper and consistent use of effective
testing and assessment systems can dramatically strengthen their legal
position in regard to hiring. Job-related testing is becoming an
effective way to document objective and nondiscriminatory hiring
practices. Unlike interviewers, tests are incapable of being prejudiced
by the applicant's race, gender, age, religion, or disability.
Using a thorough hiring system that includes employee
testing will not only give small- business owners the hiring edge,
but it will also allow them to benefit from decreased turnover costs,
reduced training costs, reduced employee-recruitment costs, higher
sales, increased productivity, and higher employee morale.
© St. Louis Small Business Monthly,
The Source for Business Owners March 1997.
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